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LALANA CONCEPT DESIGN
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INTRODUCTION

Lalana was a beauty and wellness studio offering spa and self-care treatments, but it never had a dedicated website to present its services in a clear, structured way.

Using Lalana’s existing brand identity as a foundation, I developed the website’s visual direction — defining the layout, typography, and overall design system to translate the brand into a cohesive digital experience.

The goal was to design a clean, user-friendly concept website that clearly presents services, supports enquiries, and demonstrates how the brand could exist as a professional online platform.

TIME-FRAME

1 week

ROLE

UI/UX & Web Designer
 

tools

Figma (Prototyping), Wix (Web design)

Scan for Mobile version:
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 DESIGN PROCESS

The research phase combined in-depth conversations with the client to define their goals, services, and visual expectations, along with industry research to understand common structures and best practices within the post-production industry.

INDUSTRY COMPETITION
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INDUSTRY RESEARCH INSIGHTS

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What worked well across competitors:

  • Clear, straightforward presentation of services

  • Projects displayed prominently and easy to access

  • Short, easily scannable text

  • Strong contrast and accessible visual design

  • Sticky navigation that improved ease of use

  • Simple contact forms without too many required fields

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Common visual and structural themes:

  • Minimal layouts with a clean, uncluttered feel

  • Smooth motion and transitions for a premium experience

  • Clear hierarchy for services and project showcases

  • Testimonials used to reinforce credibility

  • Visual previews are preferred

  • Dark themes that created a cinematic, polished aesthetic

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Information architecture
Design approach: Desktop-first
Sitemap:​
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Header structure:
Sticky and minimal for easiest navigation
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Chosen colour scheme:
Reasons: 
  • Strong contrast - more accessible and improves user experience
  • Red draws attention to key information and CTA
  • The palette mirrors the dynamic, high-impact nature of post-production work
Chosen typeface: Poppins
Reasons: 

  • Clean, modern look suited to creative and digital industries

  • Highly readable across headings, body text, and UI elements

  • Wide range of weights for strong visual hierarchy

  • Works well with the brand’s bold colour palette

  • Web-friendly and consistent across devices

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