LalanA PROJECT
INTRODUCTION
The goal of this project was to establish Lalana’s online presence and promote the business, showcase its services and facilities, and attract potential clients through strong visual communication.
I designed all Instagram content from the ground up using Canva, creating promotional, service-based, and branding visuals aligned with the studio’s existing identity. Content was strategically planned and posted to maximise visibility and reach, supporting client engagement and enquiries through consistent, purposeful design.
ROLE
Social Media Designer & Manager
tools
Canva, Instagram
CHALLENGE
The challenge was to establish Lalana’s online presence as both professional and approachable. Lalana already had a logo, colour palette, and basic brand direction in place before the project began. However, the brand identity lacked a clearly defined visual system. My goal was to work with these existing elements to improve consistency and structure across all designs and create calm, clean, and visually appealing design templates that can be easily adapted for reposting.
design decisions
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Consistent visual identity. A clear and cohesive style was developed to ensure all content felt connected and recognisable.
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Content structured for quick engagement. Layouts were designed to present information clearly and concisely, making posts easy to understand at a glance.
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Balanced use of text and visuals. Visual elements were used to support the message without overwhelming the content.
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Designed for mobile viewing. Content was optimised for mobile screens, ensuring readability and clarity across different devices.
visual promotions
